1. Sophie Cullen
@homebycullen · Home Interiors & Lifestyle Content Creator
- Followers
- 23.5k
- Avg views
- 373k
- Engagement rate
- 65.2%
- Vs. median engagement
- -13%
About Sophie Cullen
I'm Sophie, an IG content creator, using my platform to inspire others throughout our home renovation journey, and as a mum of 2 under 2. I have grown my account organically over 4 years, sharing all areas of my life, home, family and projects. My audience demographic is 96% female, 89% of which are based in the UK. I engage in daily speaking stories, and maintain an aesthetic style. Since becoming a mum recently for the 2nd time I have a large parent demographic, allowing me to also showcase baby/children’s items as well as every day home styling and decor. I work with very well known brands regularly and pride myself on creating unique, honest and professional content.
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Audience location
- United States 77%
- United Kingdom 7%
- Canada 4%
- Other 11%
Audience age
- 3% 13–17
- 23% 18–24
- 39% 25–34
- 22% 35–44
- 12% 45+
Audience gender
- Female 82%
- Male 18%

















































